TAPPA INSIGHTS™
Get to Know the Person Behind the Keyboard
AI DATA INSIGHTS
Tappa Insights™ uses innovative technology including AI and Machine Learning to deliver in-depth user cohort analysis, segmentation, and usage analysis to help re-target and re-engage consumers while delivering highly relevant, highly useful features and brand messaging.
USAGE ANALYSIS
AI analyzes keyboard usage behavior and builds predictive models that help re-target and re-engage users. Our partners will know the best time to send push notifications or start monetization campaigns based on when their users are most active. They will be able to target the most active users based on segments and cohorts.
COHORT ANALYSIS
Using ML models and sentiment analysis algorithms, our partners will have access to aggregated segmentation data based on affinities, demographics, and interests.
LEVERAGING INSIGHTS
With IDFA, get that valuable data back into what your fans are doing, thinking, and feeling:
Who do we target with ads? (e.g. 18 – 25, gamer, enjoys travel & hiking in nature)
What does a day in the life of my user(s) look like?
When are my users most likely to buy?
What kind of media content do my users consume?
Why did my users churn?
What are my users' favorite products I should target with ads?
How can I better understand my users' general interests?
Let’s Create Better Mobile Experiences Together.
WORK WITH US
Discover how Tappa’s mobile technology encourages greater engagement and a stronger connection with your audience.